Jim Pederson has finally started coming out swinging in a series of new ads about Jon Kyl's atrocious record.

The ads are still too timid for my taste, but I suppose the target audience for these ads wouldn't appreciate a hard-line approach against the Bush regime. The ads are effective, though. They've forced the Kyl campaign into playing defense rather than creating more misleading feel-good ads or attack ads against Pederson.

That's how a challenger wins: play offense and point out the horrible, terrible, very bad record of the entrenched incumbent. If the Pederson campaign keeps this up, I will be making my first contribution after the primary next week.