Thursday, April 12, 2007
richardson's website worries
I've touched on this on some previous posts - Bill Richardson's website for his candidacy for the Democratic nomination for President. I'm supporting Richardson because I feel he's the absolute best prepared candidate (of either party) to lead this country out of the woods we've been wandering around for the past six years. It's a good thing that preparation doesn't hinge on an internet presence.
First of all, take a look at the URL's for most of the Dem candidates:
One of the first rules of having a successful web presence is having a web address that's simple and easy to remember, or one that you assume people would intuitively type into the address bar without having to Google it. When I first looked for information about Governor Richardson online, I typed in "www.billrichardson.com" into the address bar, only to get directed to an unregistered domain. "Richardsonfor president.com" is not intuitive. I had a science teacher in eighth grade who loved to remind us to KISS - keep it simple, stupid. Governor Richardson's internet team definitely missed the boat on that one.
I'd also be concerned that the campaign hasn't bought that domain name. As the Governor starts to catch fire, it will be incredibly easy for his opponents to buy the guy's domain name right out from under him and fill it with misleading or inaccurate information. I seem to remember somebody did the same thing to George W. Bush when he was running for re-election a few years ago.
I also have a problem with the website's blog, which does not allow comments. One of the reasons Howard Dean became so popular four years ago was because his campaign leveraged emerging technology to help build a sense of community and facilitate his supporters connecting with each other. Blog for America and MeetUp were key components of that campaign. The other leading Democratic candidates understand this. Why doesn't Governor Richardson?
Mark my words (I love getting dramatic like this), if Bill Richardson has any intention of moving up out of the second tier, he must leverage established and emerging internet technologies so we, his supporters, can start building the kind of grassroots communities absolutely vital to his success. I've already e-mailed the campaign with that suggestion, but never received a response.
Come on, Gov, get smart with your online campaign!
First of all, take a look at the URL's for most of the Dem candidates:
www.BarackObama.com
www.JohnEdwards.com
www.Kucinich.us
www.RichardsonForPresident.com
www.HillaryClinton.com
www.JoeBiden.com
www.ChrisDodd.com
One of the first rules of having a successful web presence is having a web address that's simple and easy to remember, or one that you assume people would intuitively type into the address bar without having to Google it. When I first looked for information about Governor Richardson online, I typed in "www.billrichardson.com" into the address bar, only to get directed to an unregistered domain. "Richardsonfor president.com" is not intuitive. I had a science teacher in eighth grade who loved to remind us to KISS - keep it simple, stupid. Governor Richardson's internet team definitely missed the boat on that one.
I'd also be concerned that the campaign hasn't bought that domain name. As the Governor starts to catch fire, it will be incredibly easy for his opponents to buy the guy's domain name right out from under him and fill it with misleading or inaccurate information. I seem to remember somebody did the same thing to George W. Bush when he was running for re-election a few years ago.
I also have a problem with the website's blog, which does not allow comments. One of the reasons Howard Dean became so popular four years ago was because his campaign leveraged emerging technology to help build a sense of community and facilitate his supporters connecting with each other. Blog for America and MeetUp were key components of that campaign. The other leading Democratic candidates understand this. Why doesn't Governor Richardson?
Mark my words (I love getting dramatic like this), if Bill Richardson has any intention of moving up out of the second tier, he must leverage established and emerging internet technologies so we, his supporters, can start building the kind of grassroots communities absolutely vital to his success. I've already e-mailed the campaign with that suggestion, but never received a response.
Come on, Gov, get smart with your online campaign!
Labels: Bill Richardson, Pres-08, social networking, success, web developers
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Speaking of investing in one's online appeal, do you want to do a guest blog for me? I'm looking for cheap gimmicks to keep my readers coming back. I mean, I really value your voice and want to share it with the MySpace world. Whatever.
# posted by 
: 4/15/2007 12:58 PM
: 4/15/2007 12:58 PM
Is your silence a no? Your silence will not protect you. Just so you know.
# posted by : 4/25/2007 10:04 PM
: 4/25/2007 10:04 PM
I am beginning to feel negelected. When are you going to post another blog? I have needs too you know.
# posted by : 4/30/2007 8:41 PM
: 4/30/2007 8:41 PM
I, too, am missing an update! Besides I think I'm blog worthy, I ate brown rice, vegetables and TOFU. If only anyone would believe me:)
Had tons o' fun with you michael, lets do it again soon (with maybe a more believable cheeseburger this time:))
Had tons o' fun with you michael, lets do it again soon (with maybe a more believable cheeseburger this time:))
# posted by : 5/07/2007 10:22 AM
: 5/07/2007 10:22 AM
It has now been an entire month since we've read a new word from you. Your fans are wondering..."will we ever hear from Michael again?"
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# posted by : 5/12/2007 12:32 PM
: 5/12/2007 12:32 PM Links to this post:
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